Muhammed Yasir PM — a Kerala-based digital marketing strategist working across SEO, Google Ads, Meta Ads and website development, with a focus on regional consumer behaviour and platforms that actually move the needle here: WhatsApp, Instagram and local search.
I'm Muhammed Yasir PM, a digital marketing strategist building campaigns for brands across Kerala. My work sits at the intersection of performance marketing and regional insight — understanding why a 86-year-old Malabar restaurant needs a WhatsApp loyalty loop before it needs a discount code, or why a North Kerala Meta Ads campaign should be read district by district, not as one number.
Mission: replace guesswork with a repeatable process — research, strategy, execution, and honest reporting — so every rupee of ad spend has a reason behind it.
Trained across SEO, Google Ads, Meta Ads and on-page/technical fundamentals.
Built a full all-Kerala marketing strategy for Paragon Restaurant & Cuisine, a heritage Malabar brand.
Analyzed and packaged a real Meta Ads Instagram campaign for Tasty Food India across six North Kerala districts.
Six areas, one connected process — from getting found, to getting chosen, to getting remembered.
Technical audits, on-page structure and local search visibility built for Kerala-specific search behaviour.
Search and performance campaigns structured around intent, not just impressions.
Instagram and Facebook campaigns targeted by district, demographic and creative performance.
Full-funnel thinking — awareness, footfall, acquisition and loyalty tied to one roadmap.
Fast, conversion-ready sites that give every campaign somewhere good to land.
Messaging and content systems that carry a brand's heritage instead of discounting it away.
Two recent case studies built from real campaign data and real brand heritage.
A full all-Kerala marketing strategy for a heritage Malabar cuisine brand, anchored in five objectives: brand awareness, footfall, social growth, new customer acquisition and loyalty — deliberately built around WhatsApp as the loyalty platform rather than discount-led mechanics.
Analysis of a live Instagram profile-visits campaign across six North Kerala districts, packaged into a full case study covering creative performance, audience demographics and channel recommendations — built with real chart-backed insight, not vanity metrics.
Illustrative highlights drawn from academic and applied campaign work — every number is reported the way it would be to a real client.
Heritage brands lose more than they gain when the offer becomes the identity. Here's what to build instead.
Read more →Before you build a loyalty app, look at the channel your customers already open forty times a day.
Read more →Profile visits aren't the goal — they're a proxy. Here's how to read demographics and creative data together.
Read more →Every campaign starts from an objective, not a channel.
Recommendations traced back to real demographic and performance data.
Creative that respects brand heritage instead of flattening it.
Reports built to be understood by a client, not just by a marketer.
Every objective tied to a measurable outcome — footfall, reach, or retention.
Phased roadmaps built to adjust, not a one-off plan and walk away.
Applied coursework spanning strategy, campaign analysis and client-facing presentation work.
Hands-on case study work analyzing live Instagram campaigns across multiple districts.
End-to-end strategy design for a heritage F&B brand, presented as a final assessment deliverable.
Placeholder entries — swap in your official certificate names and dates.
Because a campaign that skips a step is a guess wearing a strategy's clothes.
Market, competitor and audience discovery.
Objectives and positioning, defined first.
Channels, budget and timeline mapped out.
Campaigns launched with clear ownership.
Weekly reads, adjusted in-flight.
Honest results, in plain language.
Placeholder quotes — replace with real client testimonials.
Most Kerala-focused SEO work shows measurable movement in local rankings within 8–12 weeks, with compounding gains after that as authority builds.
It depends on your market and objective, but most local campaigns start seeing usable data within the first 2–3 weeks of consistent spend.
Both — but I usually recommend starting district by district so creative and budget can be optimized where it's actually working.
Both. A campaign is only as good as the page it sends people to, so website development is part of the same conversation.
Pricing depends on scope — a single audit, a full strategy deck, or ongoing management are quoted differently. We'll align on this in the first call.
Strategy work is typically delivered in 1–2 weeks; ongoing campaign management runs in 90-day phased roadmaps.
A short call to understand your brand, market and goals — followed by a tailored proposal, not a generic package.
Weekly check-ins and monthly reporting as standard, with WhatsApp available for quick questions in between.
Tell me a bit about your brand and market — I'll come back with next steps, not a sales pitch.